Content Growth increases organic traffic from 15k to 85k/month for Weglot

“Ellipsis’ expertise has helped make SEO Content a major part of Weglot’s brand awareness and customer acquisition.”

Eugène Ernoult, CMO, Weglot

Weglot has worked with Ellipsis since 2018. In that time, they’ve experienced significant growth, going from €0.5m ARR to over €10m ARR. Weglot makes websites and stores multilingual and is the market leader in an increasingly connected and multilingual world.

Weglot integrates with all major CMSs, including Shopify, Squarespace, and Wix, but WordPress is one of its most important integrations. The core of Ellipsis’ work with Weglot has been SEO Content support through our Content Growth package.

Most recently, between January 2020 and January 2022, Ellipsis worked on 92 pieces of content for Weglot. This content is across both CMS and multilingual/translation topics, to meet a variety of personas and points in the funnel. Ellipsis’ content is combined with content produced by Weglot’s marketing team in-house.

84% of Ellipsis’ content for Weglot over this 2 year period has a top 10 ranking.

FALCON AI is both increasing the % of content in the top 10, and increasing the speed at which the content achieves this ranking.

Since the introduction of v2 of Ellipsis’ FALCON AI in September 2021, 91% of new content Ellipsis has produced for Weglot has ranked in the top 10, with the fastest top 10 rankings achieved in 2 weeks.

In 2022, the Weglot team moved their blog from a subdomain to the main site following consultation with Ellipsis on the benefits of this move to their SEO goals. This captured all traffic in one place, and helped unlock additional traffic for the blog content, by capturing the domain authority in one place.

Ahrefs shows traffic climbing significantly in this time, with traffic climbing from 15k/month to 85k/month (570% increase). Ahrefs also shows that the blog subdomain achieved a maximum of 3k visitors/month, so this accounts for a 540% increase in traffic, in real terms:

Screenshot of Weglot's organic traffic

Eugène Ernoult, Welgot’s CMO, commented:

Ellipsis’ expertise has helped make SEO Content a major part of Weglot’s brand awareness and customer acquisition. We’ve worked with the Ellipsis team for over 3 years, and in that time they’ve consistently suggested great new topics to focus on.

The content is always high quality and delivered on time. It’s been a pleasure working with Ellipsis as we scale Weglot to €10m ARR and beyond.

Eugène Ernoult, CMO, Weglot

Picture of Alex Denning

Alex Denning

Alex Denning is the Founder and Managing Director of Ellipsis®, a world-class SEO Content agency. Alex is the inventor of FALCON AI®, the next-generation AI SEO platform that helps you predict how your content will perform – before you create it. Alex is an international speaker and publishes regularly on the future of SEO. @AlexDenning on Twitter