Hello! Thanks for your interest in Ellipsis 🙂 You should be here because you’re already in contact with Alex, and he’s sent you a link to give you more information about our Marketing Audit and Strategy work.
I’ll let you know right away: you’re on this page because this work can be incredibly valuable for your business.
Just saying that probably hasn’t convinced you, so here’s some more detail, in the form of an imaginary question-and-answer session.
🗣 So what does this work achieve?
Broadly, this work aims to identify the marketing work you’re already doing, what can be improved, and then makes specific recommendations for what marketing channels you can focus on in the next 12 months to meet your goals.
You get a Marketing Audit and Strategy PDF document, which contains roughly a dozen pages of personalised, actionable, and effective marketing advice.
🗣 Yeah but what’s actually in the document?
Two things! A marketing audit and marketing strategy.
We’ll start with the marketing audit section, which covers the overall picture and what you’re currently doing:
- What’s the market situation and opportunity for your business?
- What’s the current situation with your pricing and renewal from existing customers, and what opportunities exist here?
- What’s the state of your branding and copy, and how can these be improved to increase your conversion rate?
This section aims to establish where you’re at, but is still actionable: the pricing section alone is typically able to add a huge amount of value.
We then move on to the marketing strategy section, which aims to identify the specific marketing channels you should focus on – and what to do with them – in the next 12 months, in order to reach your goals.
Ellipsis uses a “channel-based” marketing philosophy. This says that there are dozens of possible marketing channels – from content marketing to paid ads – but you should focus on as few of these channels as possible.
This is incredibly efficient as it totally maximises the channels that definitely work for you, and totally ignores those less effective channels. Over time, as each channel becomes maximised or inefficient, you can then look to add more.
We’ll identify the following channels in order to piece together your marketing strategy:
- The 1-2 marketing channels you should definitely work on, with clear, actionable next-steps for how to execute these.
- The 2-3 marketing channels you can consider if/when you need to move on to them.
- The marketing channels you should definitely avoid. Even just this list is very helpful as it tells you which opportunities to avoid spending money on.
Throughout this section we’ll give you clear, actionable next-steps to follow. You can then either work on these in-house, or have us take care of some or all of them for you. However you choose to proceed, you’ll be armed with the marketing strategy you need to meet your goals in the next 12 months.
🗣 This does sound very good. Expert marketing advice would give my business the direction and focus it needs… But what do I do with the document?
You’re exactly right: this Marketing Audit and Strategy work can give your business the direction and focus it needs to thrive 🙂
The document is standalone and includes actionable and practical next steps, and a checklist to make sure the work gets done! We recommend you spend an hour or two going through the Audit and then discussing key points or queries with Alex.
You’re welcome to carry out the implementation yourself or internally. Or, as is the preference for most clients, we can see what one-off “high impact wins” we can implement for you, and then what opportunities exist for us to add value on an ongoing basis. We can typically get on with these and start getting results for you without requiring too much of your time.
It’s totally up to you 🙂
🗣 You’ve clearly done this before, how much is tailored to my use-case?
We have done this before and know what works, but this is totally customised to your specific use-case, goals, and any extra considerations you give us to work with.
These documents share a similar structure, but that’s it. This ensures you get maximum value 🙂
🗣 Okay, that’s exactly what I need! What about existing clients? What do they say?
Here are two quotes from clients who’ve worked with us on their marketing strategy this year:
When I saw Alex tweet about offering marketing services through his new agency, Ellipsis, I knew it would be the perfect opportunity to partner with a trusted marketing team to rework our strategy at Array Themes.
After Alex conducted an in-depth audit of the Array Themes operation, he was able to provide me with some concrete steps to take to start to improve my marketing. He identified what was working, what wasn’t, and provided a detailed report containing 11 pages of invaluable advice.
I’ve already begun implementing his advice into our marketing and I can already see measurable improvements. We’re already planning our next project with Alex and the Ellipsis team!– Mike McAlister, Array Themes
Array Themes is a leading WordPress theme shop, which has recently been acquired by WP Engine. Founder Mike got in touch, requiring a marketing strategy which would increase Array’s effectiveness and he could mostly implement himself. We did exactly that, and Mike was delighted with the results.
Here’s Fred from WPShout, on the value we’ve brought to the site over the last two+ years on marketing strategy and implementation:
Alex and Ellipsis have given WPShout the marketing strategy it needs to succeed.
We’ve gone from years of stagnant growth and one paid product with minimal sales, to sustained rapid growth feeding into a healthy and well-diversified portfolio of recurring income channels.
The difference is Alex. I’d recommend him and Ellipsis to anyone feeling stuck at any level in their digital marketing.– Fred Meyer, WPShout
And finally, here’s James, the CEO of WPMU DEV, on the value a Marketing Audit and Strategy was able to bring to their huge subscription product business:
If you want a view of opportunities in your WordPress business, Alex is your man. What Ellipsis offers is so rare.– James Farmer, WPMU DEV
🗣 Alrighty, I’m ready to go ahead! How do I proceed?
🎉 Great decision! We can’t wait to get stuck into the weeds of your product and identify winning marketing strategies for you.
The next steps are easy: click the button below to proceed to a form which will take a couple more details, and then Alex will be in touch with an invoice, date, and any access we need to get started.
P.S. If you have any questions, then let Alex know and he can answer those too. He’s email@example.com if you don’t have his email already. Thanks for reading!