Become the vendor AI recommends.

Ellipsis is the AI SEO agency that turns content into AI recommendations — and recommendations into leads. Strategy and implementation, end to end; AI search since 2021.

Alex from Ellipsis Anna from Ellipsis

Your first call is with Alex or Anna.We check where AI recommends your competitors before we meet. Get in touch!

46%more likely to be recommended

Ellipsis clients61.5%

Their competitors42.1%

180,450 vendor-recommendation comparisons across 14 B2B clients.

More recommendations. More AI-sourced leads.

We built our first AI search product on GPT-2 in 2021, two years before ChatGPT. Today, 92% of the content we ship is cited by AI within weeks.

The Ellipsis team, meetup in Istanbul 2025
The Ellipsis team, meetup in Istanbul 2025

Why this is different from SEO

We know SEO. We did it for years. That experience still matters, but GEO is not simply SEO with a new label.

SEO earns visibility in search results and brings people to a page. AI search can shape the shortlist before anyone clicks: the answer names vendors, compares them, and explains why one might fit. Rankings and traffic alone cannot tell you whether a company is being recommended, how it is described, or which competitors are winning the same answer.

We start with the questions buyers actually ask. We measure which brands are mentioned and recommended, then improve the first-party content and third-party evidence AI systems can use. We repeat the same questions, keep what changes the answers, and connect recommendation gains to leads.

What we actually do

AI Search Audit.

We query every major AI system with the questions your buyers actually ask. We map where you appear, where competitors appear, and why. You get a dataset, not a PDF.

Recommendation Strategy.

We identify the claims, pages, and sources that make AI systems recognise your company as a credible answer in your category.

Citable Content.

We create content designed to be retrieved, cited, and used as evidence when AI systems construct recommendations.

Pipeline Measurement.

AI recommendations shift constantly. We track citation, recommendation share, and the commercial outcomes that follow.

FALCON is our proprietary system. V1 was built on GPT-2 in 2021, when "using AI for marketing" meant chatbots and almost no one was thinking about search.

FALCON predicts content performance before publication by analysing how AI systems process and weight different signals. We've run 50,000+ queries through it. The model improves with every client engagement. Four years of compounding data — not something a competitor can spin up in six months.

The shortlist has already moved.

Buyers are asking AI who to choose. If a competitor is recommended and you are absent, the opportunity never reaches your site. Ellipsis changes that — and measures the result in recommendations, enquiries and pipeline.

Talk to a strategist about your AI search opportunity.