Hello, we’re Ellipsis! We’re a digital marketing agency for WordPress businesses. We do great work that gets results for clients.
We work best with clients who already have product/market fit, and are either bootstrapped or funded. For these clients we’re able to take care of improving existing marketing channels, or identifying and implementing new channels.
If the above is you, you’re our dream client! And we can do a fantastic job for you. You should get in touch.
If the above is not you, we might still be able to help by ensuring you have the marketing strategy you need to succeed: get in touch and ask about our Marketing Audit and Strategy.
We do four things:
Click on the links to read more, or if you want to chat get in touch.
We get results for WordPress businesses 📈
You can see a selection of our clients below, from some of the fastest-growing WordPress products, to the biggest WordPress agencies in the world.
Want to see more detail of what we’ve done, and what our clients say?
Conversion-Optimised Copy for rtCamp
✅ rtCamp are a WordPress.com VIP agency, providing enterprise WordPress solutions for clients like Facebook, News UK, and PMC. ✅ Service provided: Conversion-Focused Copy.
“Our website copy wasn’t reflecting what we can do, or who we are, so we asked Ellipsis to rework it for us.
When we first received the content, I thought we were reading about another agency! It took me a second to realize that we have a lot to brag about – in a very good way – and the new copy expressed this clearly and concisely.
Alex and Natasha deep dived into what makes us special, and did a great job expressing that to target clients.”
– Rahul Bansal • CEO, rtCamp
Marketing Strategy and Implementation for CoBlocks
✅ CoBlocks is a page builder plugin for Gutenberg that was acquired by GoDaddy in 2019. ✅ Services provided: 🤔 Marketing Audit and Strategy, followed by bespoke implementation.
“When I started working with Ellipsis, CoBlocks was coming together as the future of Gutenberg, but I knew the marketing needed to improve.
Ellipsis carried out a Marketing Audit and Strategy, which immediately gave me actionable wins to implement. We then also started working on implementing the strategy, and in a short space of time we generated even more excitement about CoBlocks. The product was then acquired by GoDaddy.
Alex and Ellipsis have clarity on what works for WordPress businesses, and they understand how to ensure busy product owners with scarce resources get the best results. I’d highly recommend them.”
– Rich Tabor • Founder, CoBlocks
Content Marketing That Makes Sales for Barn2
✅ Barn2 sell WooCommerce plugins, and are one of the biggest independent stores doing so. ✅ Services provided: 🤔 Marketing Audit and Strategy, 🖋 Content Marketing Effectiveness, 📈 Conversion-Focused Copy.
“Ellipsis have worked with us on developing and executing marketing strategy for our WooCommerce plugins over the last two years. They have an evidence-based approach to marketing where they track effectiveness to make ongoing improvements. This increases the ROI from their work, making it extremely transparent and ensuring that the results get better over time.
Alex and his team are very well connected within the WordPress community, and know just about everyone! This brings huge advantages to everyone working with them, which you wouldn’t get from hiring a more general marketing company.
I’d recommend them to any WordPress plugin or theme company wishing to grow their sales.”
– Katie Keith • Co-founder, Barn2 Media
Content Training for Wholegrain Digital
“We were struggling to create meaningful content, and worked with Ellipsis to help our team write high quality, interesting articles – and make sure people actually read them.
As a team we have learned a lot about writing better articles and gained confidence to communicate our thoughts and experiences. We have also had success getting our articles read and shared by others in our industry, helping us to share the things we care about and raise our brand profile.
I’d happily recommend Ellipsis to design and technology businesses looking to tell their story in a crowded marketplace.”
– Tom Greenwood • Managing Director, Wholegrain Digital
Marketing Strategy for WP Fusion
✅ WP Fusion connects WordPress to anything. ✅ Services provided: 🤔 Marketing Audit and Strategy.
“I booked a Marketing Audit and Strategy as I didn’t have a lot of confidence in my messaging or marketing. With Ellipsis it felt “right” from the beginning… The end result feels like a natural evolution of my presence and marketing— more refined and more effective, but also nothing that would alienate my existing customer base. Which is exactly what I was looking for.
I have a better sense of my target audience, and my website better communicates my product value. I also have some actionable steps I can take to increase organic search traffic, and I’ve stopped wasting time / money on some marketing channels that were under-performing.
I’d happily recommend Ellipsis to any product or service business in the WordPress space.”
– Jack Arturo • Founder, WP Fusion
Copy and Content for The Events Calendar Shortcode
“I needed to know where to focus my marketing efforts, and improve my landing page copy. Ellipsis helped me with both of these.
We established I needed to focus on content marketing, and Ellipsis gave me SEO-driven content ideas to focus on. They also reworked my copy on WordPress.org and the landing page for the premium version, making these much clearer and easier for potential customers to understand.
A secondary benefit is Alex recommended I put my prices up 40-50%: this alone has been extremely profitable, with the higher price positioning the product as a more premium solution, with the conversion rate increasing over the month following from 2.8 to 3.3%.
Any WordPress plugin or theme business should get in touch!”
– Brian Hogg • Founder, The Events Calendar Shortcode
Marketing Strategy for Array Themes
✅ Array Themes is a leading WordPress theme shop that was acquired by WP Engine in 2018. ✅ Services provided: 🤔 Marketing Audit and Strategy.
“When I saw Alex tweet about offering marketing services through his new agency, Ellipsis, I knew it would be the perfect opportunity to partner with a trusted marketing team to rework our strategy at Array Themes.
After Alex conducted an in-depth audit of the Array Themes operation, he was able to provide me with some concrete steps to take to start to improve my marketing. He identified what was working, what wasn’t, and provided a detailed report containing 11 pages of invaluable advice.
I’ve already begun implementing his advice into our marketing and I can already see measurable improvements. We’re already planning our next project with Alex and the Ellipsis team!”
– Mike McAlister • Founder, Array Themes