Take your content from hit-and-miss to just the hits. FALCON AI significantly increases the chance your SEO Content succeeds by optimizing for keyword selection.
Produce only content with a high chance of success. Plug FALCON AI into your existing process and significantly improve your SEO Content performance.
FALCON AI is our in-house AI, that significantly improves the performance of SEO Content. FALCON AI is Ellipsis’ proprietary tech, and was trained and built in-house.
Most SEO Content is wasteful, because of hit-and-miss keyword selection. If you select the wrong keyword for your content, the rest of your work goes to waste.
Legacy SEO research tools give you no insight into whether a keyword is a good fit or not: they only tell you difficulty, CPC, existing rankings etc. It’s up to the individual to judge if a keyword is good or not.
We estimate SEO professionals get keyword selection wrong 30% of the time. This creates massive waste, massive inefficiencies, and is a massive missed opportunity.
FALCON AI solves these problems, by significantly improving keyword selection. With great keyword selection, you can get the top rankings. As SEO Content is winner-takes-all, this is vital for performance.
FALCON AI puts you into a virtuous cycle, where higher rankings result in higher rankings. We’ll create that virtuous cycle for you, letting you improve performance on all your SEO Content.
You can get FALCON AI in two ways:
“FALCON AI has been able to identify topics and titles that have ranked very quickly, raising our organic traffic significantly and bringing in actual business.” – Head of Marketing, B2B SaaS. See the case study.
“FALCON AI eliminates the guesswork of SEO, helps our new content to rank much more quickly, and maximizes the chance that each piece of content will generate sales.” – Ops Director, B2B product biz. See the case study.
Keyword selection is vital for SEO Content. If you pick the wrong keyword, you’ll never get the rankings or sales you want from your content.
FALCON AI makes sure all your keywords have a high chance of success. We use a custom machine learning model to predict if a given keyword and title combination will succeed.
Because we can predict if keyword and title a will succeed, we can also predict if keyword and title b is a better alternative. The AI can generate multiple titles based on what’s currently ranking top for the keyword, and then we predict which will work best.
Not only are we only selecting keywords with a high chance of success, we’re also making sure our titles perfectly match the search intent too. The process looks like this:
FALCON AI can do this at scale, letting us rapidly evaluate every single possible keyword that might fit a client’s product.
FALCON AI will also automatically group keywords by topic cluster, letting us easily build out areas where we want to improve a client’s subject matter expertise.
SEO in the 2010s was all about the keyword: select a good keyword, and then include it as many times as you can in the content. SEO in the 2020s is about comprehensively answering questions the searcher has about a topic.
FALCON AI makes sure we answer EVERY question a searcher has.
Once you start creating content this way, it’s impossible to go back. We want to make sure we’ve done a better job than competing content of answering questions a searcher has. We do this by looking for the topics covered in competing content, and covering all of it.
Once we’ve chosen a target keyword, FALCON AI looks up the top ranking content and runs its custom-trained Natural Language Processing (NLP) on each result. The NLP extracts the key topics each result covers. We repeat this on all the top ranking results for the keyword, and then collate the list of topics.
The output is a list of every topic that top ranking content for the keyword covers. We then create the content outline and write the content to match the list — and we’ve guaranteed we’ve answered all possible questions.
Google rewards this content with the highest rankings. This is how we can have confidence that our Content Growth clients will ultimately win with Google.