What we're learning from 180+ AI search engagements—and what it means for your pipeline.
The SEO industry rebranded to "GEO" -- but the term makes no sense. "Generative" is too broad and "engine" is inaccurate. An LLM is a model, not an engine. This lazy rebadging reveals a lack of understanding that undermines any real optimization efforts.
Quality SEO starts at a few thousand dollars monthly because you need to optimize for Google, ChatGPT, AI Overviews, and whatever search platform emerges next. A successful search campaign demands a rare level of strategic…
AI platforms have changed the way people search, and winning on these platforms requires a strategic rethink. Our research shows that when someone types a query into ChatGPT or Gemini today, both engines are asking…
The AI SEO advantage is engineering content for citation across ChatGPT, AI Overviews, and traditional search simultaneously – while competitors still chase rankings that don’t convert. Your #1 ranking doesn’t mean what it used to.…
Good morning from San Francisco. Yesterday was the first day of Stripe Sessions, their annual conference. Sessions is huge. Stripe is powering a growth market, and the co-founders (and Mark Zuckerberg!) shared a lot of…
We\'re a remote, global team spanning four continents -- but nothing beats face-to-face connection. Last week, we gathered in Istanbul to align on vision, tackle SEO\'s evolution, and strengthen the bridges between our teams to deliver even better results for clients.
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