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How we use AI and Machine Learning to increase SEO Content performance by 30%

Anyone that has spoken to me over the last nine months will know I have been deep down a rabbit hole of AI. I have completely engrossed myself in how AI works, and at Ellipsis we’ve rapidly adopted it into our processes. The biggest beneficiary has been our SEO Content work, which makes up most […]

What ads are WordPress businesses running, anyway?

The ads WordPress businesses are running have been in the news recently: Bluehost was using the WordPress trademark in its ads, and Elementor was called out for running ads against “full site editing”, the phrase used to describe Gutenberg’s functionality. This put a spotlight on ads, and prompted me to take a deeper dive into […]