The Ellipsis Weather Report is a weekly view of the current status of the WordPress industry, split out between WordPress and WooCommerce. This is updated automatically every Monday.
Based on a 4-week rolling average, a positive change for the week means we are experiencing growth compared to the previous 4 weeks, and vice versa for a negative change.
Tracking started in January 2022.
How does it work?
At Ellipsis, we process and store an extensive amount of data points on tens of thousands of WordPress and WooCommerce keywords to power our FALCON AI. This includes keyword metrics, advertiser activity, as well as performance metrics and rich data around URLs in the results for each keyword.
This means we have detailed and extensive insight into what WordPress and WooCommerce solutions are being searched for. We also pull this data weekly, giving as an almost-live view of how things are faring.
The Weather Report creates a blended view of our dataset and outputs the score based on current performance, splitting the performance between WordPress and WooCommerce specifically to add context and insight into these two core areas of the industry.
The score is relative to itself and calculated on a 4-week rolling basis: this enables you to quickly be able to tell whether your own current performance makes sense when compared to previous weeks and months.
Our methodology has been reviewed by Dr Oliver Crook, at the Department of Statistics at the University of Oxford:
“Using aggregation of market data and bimonthly median smoothing, Ellipsis gives a robust estimate of the current state of the WordPress market.”Dr Oliver Crook; Department of Statistics, University of Oxford
The score updates every Monday morning UK time.
Why does the Weather Report exist?
As the marketing agency for WordPress businesses, we’re committed to enabling the WordPress community to better understand how their marketing is currently performing, and our specialisation is in helping clients deliver growth through effective marketing.
We regularly get feedback that it’s hard for business owners to know whether their current performance is reflective of what’s going on in the bigger picture: “are other companies going through the same growth / slowdown, or is it just me?”. Relative data is important to understand whether your marketing is performing well or whether the trends you’re seeing are in line with the industry averages.
The Weather Report serves as that gauge: we suggest using it to benchmark your own performance against it and understand whether your marketing needs more work, or whether you’re doing a great job under current circumstances.
Need help on your WordPress marketing?
We’re uniquely positioned to help. Get in touch, we’ll be happy to support you to take things to the next level. Alternatively, check out our Audit and Strategy, CMO as a Service and Content Growth services and book a call with us directly!
- Version 1 release: 7 September 2022