B2B Content Marketing Strategies That Drive Measurable Results In The AI Search Era
AI platforms have changed the way people search, and winning on these platforms requires a strategic rethink. Our research shows that when someone types a query into ChatGPT or Gemini today, both engines are asking 10-20 related questions behind the scenes. That single keyword explodes into vendor comparisons, technical implementation questions, platform evaluations, and trial […]
The AI SEO Advantage Your Competitors Don’t Know About
The AI SEO advantage is engineering content for citation across ChatGPT, AI Overviews, and traditional search simultaneously – while competitors still chase rankings that don’t convert. Your #1 ranking doesn’t mean what it used to. While you’re celebrating top positions in Google, your potential customers are getting their answers from ChatGPT, Perplexity, and AI Overviews […]
How Big Can Stripe Go? Key Takeaways from Stripe Sessions (A Report from Day 1)
Good morning from San Francisco. Yesterday was the first day of Stripe Sessions, their annual conference. Sessions is huge. Stripe is powering a growth market, and the co-founders (and Mark Zuckerberg!) shared a lot of insights on the future of the internet economy. Stripe processed $1.4 trillion of payments in 2024, including most subscriptions to […]
Bridging Distance, Building Excellence: Ellipsis Goes to Istanbul
We’re a remote, global team, and mighty proud of the fact. Our experts span four continents, bringing with them a vast number of diverse ideas, original thought, and unique approaches to problem solving. The power of face-to-face connection, is however, immeasurable. Video calls form an important part of our teamwork, and last week, our entire […]
Building a Results-Driven B2B Content Marketing Funnel
If you’ve landed here, you’re likely aware of the marketing funnel already. This famous theory is more than a century old and is still essential knowledge today. Segmenting your visitors into three buying stages – educational, comparative, and purchase – better enables you to meet shopping needs and turn browsers into customers. However, while understanding […]
How to Analyze B2B Keywords for Business Impact
Master B2B keyword research for each buying committee role. Discover how to map search intent across decision-makers and drive qualified leads to your content.
How SEO strategy needs to evolve to succeed in 2025
SEO is changing in front of us: genAI reduces the cost of content creation to (basically) zero, whilst offering the first real challenge to Google’s monopoly and giving Google itself a new way of ordering search results through AI Overviews. Your SEO strategy must evolve to succeed in 2025. It is a huge risk to […]
How Ellipsis Achieves 2.8x More Organic Clicks From Better SEO Content
Ellipsis combines expert writers and strategists with proprietary FALCON AI technology to create SEO Content that consistently outperforms other methods.
5 AI internal tools we’ve built in 5 weeks
We built 5 powerful AI tools in 5 weeks to help us do better work. From identifying content gaps to ensuring search intent alignment, explore how we’re using AI to deliver exceptional results for our clients.
Google’s Monopoly And The Hidden Brake on AI Innovation
Last week’s federal ruling confirming Google’s monopoly in search isn’t just a legal footnote – it’s a stark revelation of the invisible force holding back the AI revolution we’ve all been promised.
