The ads WordPress businesses are running have been in the news recently: Bluehost was using the WordPress trademark in its ads, and Elementor was called out for running ads against “full site editing”, the phrase used to describe Gutenberg’s functionality. This put a spotlight on ads, and prompted me to take a deeper dive into […]
WordPress is the most dominant CMS by a huge margin, and by one measure it recently passed a 40% share of all websites. As a community, though, we have a relatively poor understanding of specifically what drives WordPress’ growth. If we don’t understand why WordPress grows, we won’t be able to evaluate opportunities or respond […]
Learn how SEO impacts the success of your website
Ccompetition for WordPress products is going to get significantly more intense, and we need to start looking at product categories with much more sophistication. This post looks at the implications, and how to deal with them.
Your guide to getting the most from an effective Black Friday sales strategy
Getting conversions from your WordPress content marketing means taking the right steps to optimise your blog accordingly.
“This post is incredible, and I highly recommend reading it.” – Alex Denning, Ellipsis Marketing. See? Testimonials are great, and this is how get them.
There’s been a lot of media noise about uncertainty over the last couple of weeks — and there is a lot of uncertainty — but not from our clients who sell WordPress products. We work with WordPress businesses from small to very large on Effective SEO Content Marketing and we noticed that, during April, there’d […]
There’s been a lot of “how to work from home” content around recently, and some good advice for people who are dealing with their first week or two of remote working. Ellipsis has been fully remote since we started, and so whilst most of our team is now “locked down”, we’re able to carry on […]
How should you use pricing strategy as a marketing tool? This post is about that, and how it’s the most underrated marketing channel for WordPress products.