About Alex Denning

Alex Denning is the Founder and Managing Director of Ellipsis®, a world-class SEO Content agency. Alex is the inventor of FALCON AI®, the next-generation AI SEO platform that helps you predict how your content will perform – before you create it. Alex is an international speaker and publishes regularly on the future of SEO. @AlexDenning on Twitter

Bridging Distance, Building Excellence: Ellipsis Goes to Istanbul

We’re a remote, global team, and mighty proud of the fact. Our experts span four continents, bringing with them a vast number of diverse ideas, original thought, and unique approaches to problem solving. The power of face-to-face connection, is however, immeasurable. Video calls form an important part of our teamwork, and last week, our entire […]

Building a Results-Driven B2B Content Marketing Funnel

If you’ve landed here, you’re likely aware of the marketing funnel already. This famous theory is more than a century old and is still essential knowledge today. Segmenting your visitors into three buying stages – educational, comparative, and purchase – better enables you to meet shopping needs and turn browsers into customers. However, while understanding […]

How SEO strategy needs to evolve to succeed in 2025

SEO is changing in front of us: genAI reduces the cost of content creation to (basically) zero, whilst offering the first real challenge to Google’s monopoly and giving Google itself a new way of ordering search results through AI Overviews. Your SEO strategy must evolve to succeed in 2025. It is a huge risk to […]

5 AI internal tools we’ve built in 5 weeks

We built 5 powerful AI tools in 5 weeks to help us do better work. From identifying content gaps to ensuring search intent alignment, explore how we’re using AI to deliver exceptional results for our clients.