One of the privileges of working at Ellipsis is we get to spot common trends and issues across the industry, and we have the scale to fix most of them. One of these got my attention at the start of 2021: most WordPress businesses have a really difficult time getting accurate financial data. It’s common […]
Our write-up of trends from Black Friday 2021 for WordPress and WooCommerce businesses.
Awesome Motive’s marketing machine powers millions of dollars in revenue. This post explores how it all works.
Anyone that has spoken to me over the last nine months will know I have been deep down a rabbit hole of AI. I have completely engrossed myself in how AI works, and at Ellipsis we’ve rapidly adopted it into our processes. The biggest beneficiary has been our SEO Content work, which makes up most […]
The ads WordPress businesses are running have been in the news recently: Bluehost was using the WordPress trademark in its ads, and Elementor was called out for running ads against “full site editing”, the phrase used to describe Gutenberg’s functionality. This put a spotlight on ads, and prompted me to take a deeper dive into […]
WordPress is the most dominant CMS by a huge margin, and by one measure it recently passed a 40% share of all websites. As a community, though, we have a relatively poor understanding of specifically what drives WordPress’ growth. If we don’t understand why WordPress grows, we won’t be able to evaluate opportunities or respond […]
Learn how SEO impacts the success of your website
Ccompetition for WordPress products is going to get significantly more intense, and we need to start looking at product categories with much more sophistication. This post looks at the implications, and how to deal with them.
Your guide to getting the most from an effective Black Friday sales strategy
Getting conversions from your WordPress content marketing means taking the right steps to optimise your blog accordingly.