There’s been a lot of media noise about uncertainty over the last couple of weeks — and there is a lot of uncertainty — but not from our clients who sell WordPress products. We work with WordPress businesses from small to very large on Effective SEO Content Marketing and we noticed that, during April, there’d […]
There’s been a lot of “how to work from home” content around recently, and some good advice for people who are dealing with their first week or two of remote working. Ellipsis has been fully remote since we started, and so whilst most of our team is now “locked down”, we’re able to carry on […]
How should you use pricing strategy as a marketing tool? This post is about that, and how it’s the most underrated marketing channel for WordPress products.
Black Friday is an anxiety-riddled time for WordPress product businesses. Should you do a sale? When should it start? What level of discount should you do? And what about new customers? Rich Tabor, who sold his businesses to GoDaddy earlier this year, summed it up: Black Friday gets its name from being the day in […]
Having the right marketing channels for your WordPress business is the difference between having a thriving WordPress business, and a struggling one. This post is about that, and how to get the right channels.