3.2x ARR increase for a WordPress product business, from side-project to full-time team
“Ellipsis has guided us from struggling with marketing to building a thriving business.
We’ve worked with Ellipsis on both marketing strategy and implementation, and have seen significant revenue growth over the last 3 years.
The growth in revenue was nearly instant from when we started implementing Ellipsis’ recommendations, over three years ago – and that’s continued since. The investment made in Ellipsis’ services have paid off multiple times over. I’d highly recommend them to WordPress product businesses.”
ForGravity lets its customers experience of a new level of Gravity Forms, with powerful addons that add real business value.
Ellipsis has worked with ForGravity since 2019. In that time, we’ve seen significant growth:
- 3.2x increase in ARR from 2019, an increase of hundreds of thousands of dollars per year
- SEO Content built from scratch to become the top customer acquisition channel, with 17 of 24 posts in the top 10 for their target revenue keyword
- Average order value increased $62 to $138 over 3 years
ForGravity’s revenue increase has come from building great, valuable products, and implementing a winning marketing strategy. Founder Travis Lopes is now full-time on ForGravity, and is building a growing team.
We started in 2019 with our Marketing Audit and Strategy work. The Audit immediately identified opportunities to increase ForGravity’s average order value; within one year this increased 72%, and within two years it increased 122%. Revenue immediately increased as a result, providing instant ROI on the Audit. As Travis wrote at the time:
“We started with a Marketing Audit and Strategy to identify where we could improve pricing and general next steps. The recommendations on pricing in this alone led to thousands of dollar in increased sales just within the first three months! From there, Ellipsis helped us craft more focused landing pages for all of our products and rollout a content marketing campaign to improve our discoverability”.
Travis Lopes, Founder, ForGravity
For Gravity creates addons for Gravity Forms. With a suite of four products, there’s a finite selection of keywords. The Audit identified Content Growth as a profitable channel despite these limitations.
In 2019, we started creating content through Content Growth, targeting a small selection of revenue keywords. Organic traffic at this time was under 100 visits per month, as per Ahrefs.
SEO Content is now the main customer acquisition channel for ForGravity.
Content Growth has been extremely successful, with organic search delivering over $100k in tracked revenue since 2019. 17 of 24 posts are in the top 10 for their target revenue keyword.
Posts like Complete Guide to Gravity Forms GDPR Compliance in WordPress, a great product fit for Entry Automation, have been extremely successful. This post targets the keyword gravity forms gdpr and has been in the top 10 for as long as we have tracking data:
We continue a mix of maintenance of existing content, and production of new content to fit new products and new product features. From Travis’ 2021 year in review:
Our investment in content marketing continued as it remains our top customer acquisition channel. This was accomplished with a mix of publishing new content focused on our upcoming fourth product and utilizing Ellipsis’ FALCON AI to refine our existing content.
Travis Lopes, Founder, ForGravity
ForGravity started with our Marketing Audit and Strategy, and then moved to implementation with Content Growth, and ongoing strategy support with CMO-as-a-Service. If you need the same game-changing results, get in touch with us.
3.2x ⬆ ARR
Increase in ARR from 2019, an increase of hundreds of thousands of dollars per year.
17 top-10 posts
SEO Content built from scratch to become the top customer acquisition channel, with 17 of 24 posts in the top 10 for their target revenue keyword.
123% ⬆ AOV
Average order value increased from $62 to $138 over 3 years.
