A credibility gap is where reality mismatches with perception. It’s most commonly used to describe politicians’ lies. We’ve had the same problem, in reverse: for a long time, Ellipsis has been much more capable than we’ve looked. Today, we’re closing the credibility gap: Ellipsis is four years old this month, and we’re launching shiny new […]
Ellipsis’ FALCON AI was featured in the New York Times on Tuesday 15 March 2022. The article, ‘No-Code’ Brings the Power of A.I. to the Masses, is part of a new series on Artificial Intelligence.
FALCON AI, our in-house suite of AI for SEO on WordPress products, reached a milestone in January: we analysed 20,000 keywords in one month for the first time.
One of the privileges of working at Ellipsis is we get to spot common trends and issues across the industry, and we have the scale to fix most of them. One of these got my attention at the start of 2021: most WordPress businesses have a really difficult time getting accurate financial data. It’s common […]
Our write-up of trends from Black Friday 2021 for WordPress and WooCommerce businesses.
Awesome Motive’s marketing machine powers millions of dollars in revenue. This post explores how it all works.
Anyone that has spoken to me over the last nine months will know I have been deep down a rabbit hole of AI. I have completely engrossed myself in how AI works, and at Ellipsis we’ve rapidly adopted it into our processes. The biggest beneficiary has been our SEO Content work, which makes up most […]
Learn how, even in the WordPress industry, user personas are key to identify your clients’ ideal users and their goals
The ads WordPress businesses are running have been in the news recently: Bluehost was using the WordPress trademark in its ads, and Elementor was called out for running ads against “full site editing”, the phrase used to describe Gutenberg’s functionality.[fn id=”vuO1j12″] This put a spotlight on ads, and prompted me to take a deeper dive […]
WordPress is the most dominant CMS by a huge margin, and by one measure it recently passed a 40% share of all websites. As a community, though, we have a relatively poor understanding of specifically what drives WordPress’ growth. If we don’t understand why WordPress grows, we won’t be able to evaluate opportunities or respond […]
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