How we helped Aggregator grow their traffic by 125% 

WP RSS Aggregator is a top WordPress plugin that helps users import, merge, and display RSS feeds on their websites. We teamed up with them to improve their positioning and marketing while helping them raise more awareness and revenue. Using our CMO as a Service and Content Growth solutions, we helped them achieve a 125% increase in clicks to their content. This case study dives into our journey with Aggregator and the amazing results we achieved together.

How we helped Aggregator grow their traffic by 125%

At Ellipsis, we love helping WordPress businesses grow, and our work with WP RSS Aggregator is a perfect example. We started working with Aggregator in January 2023, offering our CMO as a Service and Content Growth solutions. Let’s dive into our process and collaboration.

Rebranding and repositioning

One of our first tasks was to help Aggregator refresh their brand. We supported them through the rebranding process, which included designing the new journeys throughout the website and optimizing CRO through it. This new website allowed Aggregator to start anew with a fresh look and better position themselves in the market.

And since we also wrote articles as part of the Content Growth plan, our in-house designer took the rebranding in mind to create bespoke featured graphics for each piece, strengthening their visual identity and bringing consistency to the blog.

Optimizing the customer journey

We then turned our attention to conversion rate optimization (CRO). We supported Aggregator through developing most of their customer touchpoints, including:

• • Email campaigns

• • Sign-up processes

• • Onboarding for Aggregator v5

The new onboarding process was designed to improve both customer experience and conversions. We wanted new users to have a smooth start with the product, increasing the likelihood they’d stick around.

Pricing strategy

We also helped Aggregator optimize their pricing strategy. By analyzing data and market trends, we guided them toward a pricing structure that maximized revenue without turning away potential customers. This included consistent monitoring of results, recommendations on what to test, and optimizations recommended to find the best possible price levels.

WordPress.org rankings

As a WordPress plugin, Aggregator’s ranking in the WordPress.org repository is crucial. We provided strategies to improve their visibility and ratings on this platform. For example, we collaborated with them to improve the plugin description so that it’s better optimized for searches within and outside the platform, as well as ideas on how to get more reviews.

Measuring and iterating

Throughout our partnership, we emphasized the importance of accurate monitoring and analysis. We helped Aggregator set up systems to track their results, giving them a clear picture of what was working and what needed tweaking.

Content Growth magic

Now, let’s talk about the exciting part – our Content Growth service:

1. 1. We helped increase clicks to Aggregator’s site by a whopping 125%.
   2. We didn’t just focus on new content. We also optimized the existing SEO content, bringing it back to life and improving its rankings.
   3. By June 2024, our work was responsible for about 40% of their site traffic.

Here’s a quick look at how our content performed over time, including new articles and SEO blog content:

Our approach

We achieved these results through our comprehensive Content Growth service combined with CMO as a service, which is where we help strategise the best possible marketing strategies, including content creation.

It all starts with a thorough topic and keyword research by the strategy team so we can gather topics that align with the business and site goals. For this process, we use a mix of human expertise and our proprietary tool FALCON AI.

Once we have a list to work with, the content management team creates detailed outlines, and our talented in-house writers are assigned the task of turning them into engaging, informative content that resonates with readers and search engines alike.

Effective SEO isn’t an overnight success, it’s a marathon with gradual gains. Our journey with Ellipsis proves that perseverance matters – trust the process.

Gaby Abela, Product Manager at WP RSS Aggregator

 

The results speak for themselves

Thanks to our hard work and wonderful collaboration with the team behind the plugin, by July 2024, Aggregator’s organic traffic saw an increase of ~125%.

We’re thrilled with the results we’ve achieved with Aggregator, and we’re excited to see how they continue to grow. If you’re looking to boost your WordPress business’s online presence, we’d love to chat about how we can help you too!

James’ contributions – and those of the Ellipsis team – have helped us to get Aggregator back on its feet and I look forward to seeing what it does in the coming months.

Mark Zahra, CEO at WP RSS Aggregator