Let’s make your Black Friday sale better than ever

Black Friday 2021 is on November 26th. Let’s make your Black Friday sale better than ever.

Ellipsis is uniquely positioned to offer the best insight into what makes Black Friday work for WordPress businesses. Through our Marketing Audit and Strategy work we’ve made pricing and sale recommendations for dozens of WordPress product businesses from small plugins up to the largest businesses in our space.

Our annual Black Friday recommendations blog offers significant insight into how we approach and design successful Black Friday campaigns. This work gives you bespoke recommendations on campaign design, and full implementation of best practice sale communication.

We think you can make your sale ~20-50% more effective this year by creating a more effective sale offer and pricing strategy and following best practices for communicating your sale to your audience. We’ll also make sure your sale doesn’t undermine your long-term pricing or profitability.

A “typical” Black Friday sale will do 1 to 1.5 times a typical month’s revenue. We can get you 2x your typical monthly revenue. This is the one time of the year where marketing is urgent – so work with the WordPress marketing experts.

You don’t have to worry about your sale. We’ll take care of it for you, making sure you don’t miss out on sales or revenue this sale season.

🗣 What will you do?

You can choose from two options:

  1. A pricing tune-up with bespoke sale design. We’ll give you recommendations with a follow-up call for any queries. It’s then up to you to implement.
  2. An “all-in” option with the above, plus having us craft all your sale communication in line with best practices.

The full pricing and spec is at the bottom of this page, providing excellent value for your business.

🗣 What if I have multiple products or variations?

We’re expecting this! Our pricing covers one set of variations for your copy and emails. If you need more products or variations we can handle this – just book a call to discuss and we can work this out for you.

Multiple products and/or variations are absolutely fine for the pricing tune-up and sale design.

🗣 What’s the risk of not working with you?

There are a couple of risks here:

  • You miss out on Black Friday sale revenue
  • You miss out on opportunities to communicate the sale, and any up-sells
  • You have a sale which makes money in the short term but undermines your profitability in the long term

We think you can make your sale significantly more effective this year. The pricing tune-up is priced as a “no brainer” decision – it’s a highly efficient way of getting value from us – and the all-in service is excellent value for businesses expecting to do over $20k of sale revenue.

🗣 Who have you helped with pricing and sale design before?

Through our Marketing Audit and Strategy work, we’ve helped dozens of WordPress businesses with their pricing strategy and sales.

We were challenged with strategizing increasing Stackable’s prices and offering a great Black Friday/Cyber Monday (BFCM) deal. We needed a pricing strategy that would give us a great sale period, but also work for us in the long run. We’d previously worked with Ellipsis on a Marketing Audit and Strategy, so hired them to help with this.

Our BFCM Sale offerings were positively received by the public. Stackable’s Black Friday Premium prices were well executed and we believe the pricing tiers help anchor our prices better. The BFCM Sale was a success and now we are currently observing the after-effects of the price increase.

I’d highly recommend Ellipsis to businesses that have a good grasp or general idea of what they want to achieve for their company but don’t know how to specifically execute their ideas.

– Benjamin Intal • Founder, Stackable

We’re typically able to make profitable pricing and sale recommendations with this work. Here’s Travis, Founder of ForGravity, a Gravity Forms addon shop:

[Ellipsis’] recommendations on pricing in this alone led to thousands of dollar in increased sales just within the first three months! From there, Ellipsis helped us craft more focused landing pages for all of our products and rollout a content marketing campaign to improve our discoverability.

The growth in revenue was nearly instant from when we started implementing Ellipsis’ recommendations. The investment made in Ellipsis’ services have paid off multiple times over. I’d highly recommend them to WordPress product businesses.”

– Travis Lopes • Founder, ForGravity

🗣 Have you consulted specifically on Black Friday with WordPress businesses?

Yes, we’ve worked with a selection of WordPress plugin businesses on their Black Friday sales, including businesses with:

  • One main plugin
  • Multiple plugins under the same brand
  • Multiple plugins under individual brands

That covers the three main types of WordPress plugin businesses, and it should cover you. You’re very welcome to book a free 30 minute chat with Alex to discuss your requirements if you’d like to hear more.

🗣 Can you really double my monthly revenue?

Probably, yes.

We can say this with confidence, as we’ve done it before. We’ll work with you to make sure the sale design meets the long term needs of your business, and then set up the work to make it happen.

We combine the pricing tune-up with the Black Friday sale design, so that your sale is in a long-term context. The winning combination is to help you charge more in the long run with a higher AOV, whilst also offering a great Black Friday deal.

Most WordPress businesses underutilise Black Friday. We’ll make sure the sale period is fully utilised for your business.

🗣 Sounds great! I’m interested in the all-in option. Could you give me the specification for what you’ll do?

Sure! In addition to the pricing tune-up and sale design work, we’ll also create all the on-site copy, emails, social content, and graphics you need for a successful sale. This covers:

  • Sale announcement blog post, with accompanying email for your list, and social content
  • On-site sale copy, such as bundle pricing offer, copy for a bar on the site
  • Sale launch blog post, with accompanying email, and social content
  • Sale reminder emails x2, to make sure your customers see your offer
  • Urgency sale closing emails x3, to drive revenue at the end of the sale

We’re including 1x variation for all of the emails, which will let you send a different offer for specific customer segments such as existing customers.

This covers a site-wide sale offer; we can handle multiple campaigns, such as for individual products, but we’ll need to quote this separately.

🗣 Let’s do it! What’s next?

You can book the pricing tune-up and Black Friday sale design directly through the Stripe link below. For the Black Friday 2021 all-in offer, book a call to discuss what you need or email Alex: alex@getellipsis.com. We look forward to working with you!

Picture of Alex Denning

Alex Denning

Alex Denning is the Founder and Managing Director of Ellipsis®, a world-class SEO Content agency. Alex is the inventor of FALCON AI®, the next-generation AI SEO platform that helps you predict how your content will perform – before you create it. Alex is an international speaker and publishes regularly on the future of SEO. @AlexDenning on Twitter