AI Has Rewritten The SEO Rulebook. We've Already Adapted.
Google’s AI Overviews are redirecting your clicks. Your agency keeps tracking metrics that no longer matter. While they scramble to catch up, forward-thinking CMOs are switching to Ellipsis in Q1 2025.
We’ve built solutions for the 2025 search landscape. Book a no-obligation strategy call to see how we can deliver better for you.
We turn SEO content from a cost center
into a revenue driver for growing SaaS companies.
Why CMOs Are Switching To Ellipsis
The warning signs appear gradually. First, your organic traffic plateaus despite publishing more content. Then AI Overviews start appearing for your target keywords. Soon, traffic begins dropping while your agency points to misleading metrics to mask the decline.
This pattern is playing out across the SaaS industry, triggering a wave of agency switches. Here’s what’s driving CMOs to make the change:
- Your content investment delivers diminishing returns. You’re spending the same (or more) on content while seeing less traffic, fewer conversions, and minimal impact on revenue. The math simply doesn’t work anymore.
- Your agency keeps measuring yesterday’s metrics. They celebrate ranking improvements while ignoring that AI Overviews now appear above position #1. When you ask about alternative search platforms, they have no answers.
- Your content gets clicks but not conversions. Traffic arrives but bounces without taking action. Your product pages remain invisible while blog posts attract tire-kickers who never convert.
- Google no longer rewards “goog enough” content. As Google’s understanding of content quality improves, the generic, formulaic content your agency produces is being actively filtered out—even when it follows “best practices.”
- Your brand vanishes in the content flood. Your articles look identical to competitors, giving readers no compelling reason to remember you, return to your site, or choose your solution.
The CMOs switching to Ellipsis share one trait: they recognize these warning signs early. They understand that an SEO strategy built for 2023 or 2024 is failing in 2025’s radically different search environment.
Book a strategy call today with our Founder to discover how our FALCON AI technology and Head-and-Shoulders approach deliver what other agencies can’t: content that ranks, converts, and drives genuine business results in the AI-first search era.
Specifically which SEO Content should you be doing, and how much of it? What about existing content, technical SEO, and site structure? We take a deep look into your product, audience, and aims, and pick the optimum path for your campaign.
FALCON AI is our in-house, proprietary software. It tells us if content will succeed, before we create the content.
We built RORY AI to not just identify what competitor content covers, but to inform us on how important any given topic is to the searcher. RORY allows us to craft articles that provide a more useful result for the searcher.
Your content is crafted in-house, by one of our team of Content Writers. Whereas most agencies use freelancers – or worse, unsupervised AI – we care about content quality and do all our writing in-house.
We promote with a mixture of link building, social media promotion, and industry publications. Promotion includes telling Google about your content, so you get a fast ranking for your primary keyword.
SEO is constantly evolving, and so is your content. We monitor for rank improvement opportunities, evolving SERPs, and content decay to get you the marginal gains in rankings that add up to big performance improvements.
We get great results so we can’t wait to share them. We track your content’s SEO performance from publication and provide you with detailed updates in our monthly check-in calls.
We will take every opportunity to improve your outcomes. We are never satisfied with our performance and are always striving to improve. Your project will get better and better over time.
Content Growth is built to offer world class SEO Content to businesses
For too long, SEO Content has been inconsistent: hit-and-miss results, mixed quality content, and too much wasted budget. We hate this, and we’re on a mission to change it.
Content Growth delivers outstanding SEO Content results, end-to-end.
SEO Content is so rewarding, because it’s winner-takes-all. And we’ll make you the winner. But to do that, we have to control as many variables as we can, and that’s why we take care of absolutely everything.
Our work sits on 3 pillars:
Expertise
Technology
Process
These pillars bring a strength and reliability to our work: big site, small site; top-of-funnel, bottom-of-funnel; we back ourselves to deliver results every time.
The epitome of our approach to solving problems is FALCON AI. Rather than accept hit-and-miss results, we built a custom in-house Machine Learning product to predict the ranking of content – before we create it.
AI is having a moment, but we’ve long seen the potential: FALCON AI was featured in the New York Times in March 2022. FALCON AI is built in-house, by Ellipsis.
For each keyword we consider, FALCON AI generates different 1000s of possible titles, meta descriptions, headings, etc for the content. It then predicts which one is going to perform best and outputs the wireframe of the content:
FALCON AI is not writing the content for you. In a generative AI world, you need to differentiate your content from what the AI can produce. That’s why we hand-craft content with our expert, in-house team of writers.
We really care about our work, and your performance. We’re deeply serious about being best-in-class, and Content Growth is how we deliver.
Get in touch to find out more and see if we’re a fit for you.
“Ellipsis built an A.I. system that could predict which keyword and title would get his clients’ blog posts the most visibility on Google and other search engines… [results] improved by approximately a third as a result.”
Craig S. Smith
