Revenue-focused Email Marketing

Email is one of the highest-impact marketing channels, and our revenue-focused email marketing ensures our clients are getting the most from their email.

We’re currently working on building out our email marketing offering; we can, however, take care of:

  • Onboarding email sequences
  • Customer retention and renewal sequence
  • One-off sale emails
  • Cart abandonment emails
  • Weekly or monthly customer or industry emails
  • Lead generation email sequences (great for adding to conversions from blog posts)
  • Email list signup conversion optimisation
  • Email automation maintenance and optimisation

What’s the benefit of your emails?

Good question! Here are a couple of examples.

69.57% of online shopping carts are abandoned. That’s huge! That is, however, a figure for all online shopping carts. Despite that, though, most of these reasons for abandoning a cart will apply:

Graphic by us, data from Baymard Institute.

An average recovery campaign can recover 23% of those abandoned carts. You had roughly 70% of all carts abandoned, so if we can recover 23% of those, that’s the equivalent to a 16% increase in your sales.

And that’s just from one type of email campaign we can create for you.

Here are some more email sequences we can do for you:

📧 Onboarding emails which ensure your customers renew

An automated campaign to engage new customers can ensure your existing customer get maximum value from your products or services. When they come to renew, they’ll then be happier – as you’ve shown them how to ensure they use your offerings properly. Customers who get higher value from you will be happier to stick around, boosting your renewal rate and revenue. For products especially, renewal customers are typically more profitable than new customers, too. This is a “set and forget” campaign, so all you need to do is watch the higher revenue come in.

🚀 Extremely persuasive renewal emails

If you have a product with annual renewals: what are you renewal emails like? Are they persuasive? Are they going to make sure customers stay with you? We can make sure they do.

💰 Lead generation sales sequences

How are you converting website visitors who aren’t ready to buy yet? An automation sequence with lead-nurturing educational content, then a soft sell, then a hard sell can do that work for you.

You’ll need to get people onto the email list, so in addition to writing and setting up the emails, we’ll give you opt-in text to use. We can even give you multiple options to A/B test so you can get the most effective results.

You can have us write your emails, set them up with automation in your email marketing software, and maintain and maximise your automations too.

If you’d like to hear how we can take care of those emails for you, then get in touch or see pricing for some of the services below.

Picture of Alex Denning

Alex Denning

Alex Denning is the Founder and Managing Director of Ellipsis®, a world-class SEO Content agency. Alex is the inventor of FALCON AI®, the next-generation AI SEO platform that helps you predict how your content will perform – before you create it. Alex is an international speaker and publishes regularly on the future of SEO. @AlexDenning on Twitter