We do marketing for people who don’t like marketing: if you’re making a great product or offering a great service, but aren’t reaching all the people who you could benefit, we’re here to help.
I cannot overstate the positive impact that working with Alex has had on our business. –Fred Meyer, Press Up Inc.
You may run a WordPress agency, sell themes, plugins, or training, but if you don’t that’s okay too: the marketing problems across all these businesses are remarkably similar.
What’s more, these marketing problems are solvable–and we can sort them for you .
Specific ways we can help your business
The great thing about Alex is he truly understands WordPress and has incredible knowledge of the industry. – Katie Keith, Barn2 Media LTD
We take a channels-based approach to digital marketing: there are dozens of different marketing “channels” which your business can utilise. These range from things you’ll have heard of and are maybe doing already, like content marketing or paid search ads, to things you might not have considered such as targeted affiliate outreach or leveraging existing platforms and communities.
We’ll use our experience and strategic insights to identify which channels will be most effective for you:
If you’re just starting out, we’ll start with one or two channels. We’ll make sure these are done really effectively. This is the best way of ensuring you get that all-important initial traction. We’ll run the work for you, and then look to expand into new channels when it’s appropriate for you.
If you’ve already tried a couple of things we can make sure you’re using the right channels, and that they’re utilised to their full potential.
If you’re doing a lot that works but need help expanding, we can help identify which channels you should utilise next, and then execute the work for you.
We usually undertake an initial strategy document to give you direction, and then work on the channels most appropriate for you. Below you’ll find a description of this strategy document, and a list of the most popular channels:
📄 Marketing strategy Develop a coherent strategy in order to get you to where you want to be. This brings focus to your marketing and ensures it suits your values, “voice” and business philosophy.
🖋 Effective site copy Make sure the final stage of your sales process is effective: we’ll improve your website copy, structure, and flow to craft pages which sell.
✉️ Email marketing Creating compelling email marketing solutions, including more effectively engaging your existing list and building funnels to attract new subscribers.
🗣 Best-in-class content marketing We specialise in producing the very best content, and then making sure that content is utilised to its full potential. We’ll take care of SEO-driven content from start to finish, effectively promote content for you, and then measure the results.
📱 Managing affiliates and outreach We’ll set up and manage your affiliate program from end-to-end: creating an effective affiliate offer, recruiting the right affiliates for you, and making sure they bring in sales.
Want to talk right away? Scroll down to get in touch.
Who have you helped recently?
[Ellipsis] identified what was working, what wasn’t… I’ve already begun implementing his advice into our marketing and I can already see measurable improvements. – Mike McAlister, Array Themes
We specialise in helping WordPress businesses, and have worked with product and service companies across the WordPress ecosystem. Our team has recently worked with ManageWP, Array Themes, Barn2 Media, 93 Digital, WPShout, and plenty more.
You can see for yourself the work we’ve done, and what clients thought of it. Below are a selection of case studies from recent projects:
Alex turned our 20-minute conversation into a fully-fleshed campaign strategy… the results exceeded expectations. We would recommend working with Ellipsis and look forward to collaborating again in the future. – Jeremy Burnel, 93 Digital
Barn2 Media: WooCommerce plugin marketing. What do you do when your WordPress product company is doing well, but you don’t have the capacity to take the next steps? Co-founder Katie got in touch, and we helped take manage content strategy, affiliates, and effectiveness of Barn2’s marketing.
Press Up Inc (WPShout.com): WordPress course product. How do you give your digital product the launch you know it deserves? This project took a good existing product, and vastly increased sales. The success of this project has paved the way for new product launches, and for co-founder Fred and David – executing a lifelong plan to switch from services to products.
WPZOOM: WordPress theme marketing. How do you make sure your company continues to thrive despite tough market conditions? Product innovation is one thing, but it had to be accompanied by a smart marketing plan and execution. We made sure WPZOOM’s marketing was totally taken care of so founder Pavel could focus on the products.
MasterWP: the weekly newsletter for WordPress professionals. How do you launch a newsletter that breaks through the noise? This is a success story of incredible traction: 2,500 WordPress professionals signed up in one year, and everybody reads and loves it.
We do mean it when we say we do really good work. We’d love to add you to our list of happy clients. Get in touch below 🙂
Who’s doing the excellent marketing work?
@AlexDenning has been a huge help for us @WPShout the last few years. You should seriously taking him up on this offer… – David Hayes, WPShout (via Twitter)
Ellipsis Marketing is headed-up by Alex Denning, a digital marketer with a wealth of WordPress experience. Alex founded popular WordPress development blog WPShout, and makes sure clients have the content and strategy they need to succeed.
Peta Armstrong makes sure the right people see your messages, whether that’s content, affiliate offers, or search listings.
We take great pride in doing excellent work, operating as an ethical business, and always focus on delivering value to clients. We’d love to help grow your business.
This sounds perfect. How do we work together?
Drop us a brief email! Include some details of what you’re working on, what you want to be achieving, and broadly how you would like us to help.
We’ll get back to you promptly, and we’ll take it from there.
Ready to chat or get started? You can contact Alex using the form below:
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