“Derivative plus” and the untapped opportunity with generative AI

AI borrows too much from it’s training material, but what if it’s your material? Explore the concept of “Derivative plus” and how you can level up use of AI.
Inaccurate search volumes ruin your SEO work – here’s exactly how to fix it

For a decade, the search volumes we’ve relied on have been nothing more than educated guesses. Let’s address how to navigate the nuances for SEO success.
AI video moves the goalposts on trust – yet again

OpenAI’s Sora model generates incredibly realistic AI video. This moves the goalposts on E-E-A-T. What does it mean for the future of SEO?
Ellipsis recognized as a top SEO Content company globally in 2023

I’m delighted to share Ellipsis has been recognised with 3 global awards from leading B2B service provider platform, Clutch.
Unleashing the Power of Search Experience Optimisation: Beyond Clicks to Conversions

Explore Ellipsis’s approach to redefining SEO: from mere visibility on SERPs to crafting experiences that drive genuine conversions.
A 270% month-on-month increase in traffic for FooPlugins – how we won at search, quickly

How Ellipsis solved hit-and-miss SEO for FooPlugins, and delivered a 50% increase in organic traffic in 6 months.
Demand for WordPress is up 11.3% in 2023, demand for WooCommerce up 1.0%

Demand for WordPress is up 11.3% over the last 12 months, and demand for WooCommerce is up 1.0% over the same period.
Information gain and the new frontier for SEO: content in a ChatGPT world

Explore the ChatGPT effect on SEO content’s homogenization and the growing challenge of standing out – and uncover strategies to stand out and win.
100.75% increase in organic traffic in 6 months for Sensei

“The best part about working with Ellipsis is that they know our audience and our needs. It continues to be a great collaboration and they’ve become a natural extension of our team.”
Data-Driven Answer From 729 Posts: How Often to Post on Your Blog?

We analysed the performance of 729 pieces of SEO Content to understand how often you should post to your blog.