James Baldacchino discusses AI-ready websites at DE{CODE} 2026
Ellipsis Head of Strategy and SEO James Baldacchino discussed AI-ready websites, attribution and AI-search ROI at DE{CODE} 2026.
Ellipsis Head of Strategy and SEO James Baldacchino spoke at DE{CODE} 2026 about AI-ready websites, attribution and the commercial case for AI-search investment.
What did James Baldacchino discuss at DE{CODE} 2026?
The session examined what current analytics show about AI-driven traffic, how teams can prepare websites for AI retrieval and how attribution changes when buyers receive answers before visiting a website.
Baldacchino presented a three-part AI-ready website framework and the evidence marketing leaders can use when presenting AI-search investment to finance and leadership teams.
What did the DE{CODE} session show?
The session description reported that visitors arriving from AI sources converted faster. The discussion treated this as one part of a wider measurement picture rather than a replacement for pipeline and revenue attribution.
DE{CODE} 2026 ran as a virtual conference on May 6, 2026.