Ellipsis research finds translated websites gain 327% more AI visibility
Ellipsis and Weglot analyzed more than 1.3 million citations and found that translated websites gained up to 327% more AI visibility for queries in an unavailable language.
Ellipsis research conducted with Weglot found that translated websites gained up to 327% more Google AI Overview visibility for queries in a language the original site did not support.
What did the multilingual GEO research find?
Ellipsis and Weglot analyzed more than 1.3 million citations across Google AI Overviews and ChatGPT. Translated websites received up to 327% more visibility than untranslated websites for queries in an unavailable language.
The gain was not limited to the additional language. Across both languages, translated websites received 24% more citations per query. They also received 16% more citations for content in their original Spanish.
How was the multilingual AI-search study conducted?
The research compared websites with and without English translations. One phase examined 153 Spanish-language websites without an English version. A second phase examined 83 websites available in both Spanish and English.
Ellipsis tracked the same queries across languages and recorded which pages Google AI Overviews and ChatGPT cited. This made it possible to compare citation gaps rather than relying on traffic estimates.
Does translation cause higher AI visibility?
The study found an association between translated content and higher citation visibility. It does not prove that translation alone caused every difference. Website authority, content quality and market coverage may also affect the result.
See the complete Weglot and Ellipsis research ->