Author: Alex Denning

Ccompetition for WordPress products is going to get significantly more intense, and we need to start looking at product categories with much more sophistication. This post looks at the implications, and how to deal with…

Your guide to getting the most from an effective Black Friday sales strategy

Getting conversions from your WordPress content marketing means taking the right steps to optimise your blog accordingly.

“This post is incredible, and I highly recommend reading it.” – Alex Denning, Ellipsis Marketing. See? Testimonials are great, and this is how get them.

There’s been a lot of media noise about uncertainty over the last couple of weeks — and there is a lot of uncertainty — but not from our clients who sell WordPress products. We work…

There’s been a lot of “how to work from home” content around recently, and some good advice for people who are dealing with their first week or two of remote working. Ellipsis has been fully…

How should you use pricing strategy as a marketing tool? This post is about that, and how it’s the most underrated marketing channel for WordPress products.

Black Friday is an anxiety-riddled time for WordPress product businesses. Should you do a sale? When should it start? What level of discount should you do? And what about new customers? Rich Tabor, who sold…

Having the right marketing channels for your WordPress business is the difference between having a thriving WordPress business, and a struggling one. This post is about that, and how to get the right channels.