Alex Denning presents Ellipsis research on winning agentic citations
Ellipsis founder Alex Denning presented a 5,069-page study of the technical signals associated with stronger AI citation performance.
Ellipsis founder Alex Denning presented the company’s 5,069-page Technical GEO research in a webinar on how websites earn citations from AI systems.
What did Alex Denning present?
Denning joined the How to Win the War for Agentic Citations webinar on June 25, 2026. He explained how Ellipsis compared 5,069 pages across 33 technical properties to identify four technical signals associated with stronger AI citation performance.
The research separated traditional search visibility from AI citations. A page can rank in Google without becoming a source in an AI answer, and the technical conditions affecting retrieval are part of that difference.
Which technical signals were discussed?
Denning covered fetch speed, semantic HTML, template boilerplate and JavaScript overhead. The strongest pages delivered their main content in the initial response, used clear document structure and made less unrelated template copy available to retrieval systems.
The study found associations between these properties and citation frequency. It does not prove that changing one technical property will cause a corresponding increase in AI citations.
What did the practitioner discussion add?
Speakers from Weglot and MarkUp AI discussed two different starting points: extending an established search foundation and rebuilding a website with AI retrieval in mind. The conversation covered multilingual visibility, measurement and the changes web teams can make without replacing their existing SEO work.
Pantheon hosted the webinar and published the recording.
Watch How to Win the War for Agentic Citations ->