Alex Denning discusses Ellipsis AI-search results on the PublishPress Podcast
Ellipsis founder Alex Denning joined the PublishPress Podcast to discuss FALCON, AI-search strategy and client examples of higher-converting AI traffic.
Ellipsis founder Alex Denning joined the PublishPress Podcast to discuss AI-search strategy, FALCON and what Ellipsis client data shows about AI-sourced buyers.
What did Alex Denning discuss on the PublishPress Podcast?
Denning discussed Ellipsis’s move into AI-assisted search work after GPT-3 launched, the development of FALCON and the differences between appearing in search results and being recommended in an AI answer.
The episode also covered content indexing, personalized recommendations and the measurement problems created when AI answers a buyer before that person visits a website.
What did Ellipsis client data show about AI-sourced leads?
During the interview, Denning discussed Ellipsis client examples in which AI-sourced traffic converted at four to five times the rate of Google traffic. Deals from AI sources closed in roughly half the time.
These figures describe the client examples discussed in the episode. They are not a universal conversion benchmark for every company or category.