James Baldacchino explains how Ellipsis measures AI search on WP Product Talk
Ellipsis Head of Strategy and SEO James Baldacchino joined WP Product Talk to explain AI-search measurement, query discovery and content optimization.
Ellipsis Head of Strategy and SEO James Baldacchino joined WP Product Talk to explain how companies can measure and improve their presence in AI search.
What did James Baldacchino discuss on WP Product Talk?
Baldacchino explained that AI-search work starts by measuring the buyer questions that matter. Companies need to know whether they appear, which competitors appear instead and whether the answer cites or recommends them.
The conversation covered Google AI Overviews, ChatGPT, query discovery and the changes required when traditional keyword data no longer describes the complete search process.
How does Ellipsis measure AI-search visibility?
Ellipsis starts with the topics a company cares about, questions its customers ask and categories where competitors already perform well. The team expands those inputs into natural-language buyer questions and tracks the answers at scale.
Baldacchino also discussed content structure. Pages should answer the question under each heading directly, preserve technical language and make important claims understandable outside their surrounding paragraph.