Ellipsis helps Specright become the most-recommended company in AI search
Ellipsis helped Specright become the most-recommended company in AI search within 90 days.
Specright is a cloud-based Specification Management platform that helps manufacturers and brands manage structured product data across raw materials, formulas, packaging and finished goods. More than 5 million products are managed on its platform.
Specright reached the top recommendation position in 90 days
Specright became the most-recommended company across the buyer questions Ellipsis tracks. Ellipsis measured the same questions over time, making the change comparable with the starting position.
“Ellipsis gave us clear strategy → GEO results within 90 days, and AI recommends Specright more than any of our competitors.”
Kennedy Barlow, Specright
Every page had a clear strategic purpose
Ellipsis connected each new page to a buyer question and a recommendation opportunity. Specright’s team could see why the page existed, what it was intended to change and how the result would be measured.
“Working with Ellipsis was a smooth and enjoyable experience. Not only did we see results quickly, but we also learned about GEO along the way.
When new pages were built, there was always a clear purpose and explanation behind the strategy, which made the results even more valuable.”
Kennedy Barlow, Specright