WordPress.org plugin description optimisation

If you a free or freemium plugin, your WordPress.org plugin description is exceptionally important. This is where new users discover and decide whether or not to use your plugin.

Most WordPress plugin descriptions are poorly optimised. They suffer from any mix of the following problems:

  • Badly-converting text
  • Poor keyword selection and/or poor keyword optimisation for WordPress.org
  • Lack of optimisation for Google searches (this is a separate issue!)
  • Premium features not clearly explained
  • Emotional benefits or use cases of the plugin not explained

We can fix all of these problems for you.

Here’s what you’ll get after we optimise your plugin description:

  • More installs
  • Happier users, primed to upgrade
  • More premium conversions
  • Fewer support issues or 1* reviews

Our work in this area has helped drive significantly better understanding of specifically what gets results when optimising plugin descriptions. Here’s what we can do for you:

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Alex Denning

Alex Denning is the Founder and Managing Director of Ellipsis®, a world-class SEO Content agency. Alex is the inventor of FALCON AI®, the next-generation AI SEO platform that helps you predict how your content will perform – before you create it. Alex is an international speaker and publishes regularly on the future of SEO. @AlexDenning on Twitter