We’re a remote, global team, and mighty proud of the fact. Our experts span four continents, bringing with them a vast number of diverse ideas, original thought, and unique approaches to problem solving. The power of face-to-face connection, is however, immeasurable. Video calls form an important part of our teamwork, and last week, our entire […]
If you’ve landed here, you’re likely aware of the marketing funnel already. This famous theory is more than a century old and is still essential knowledge today. Segmenting your visitors into three buying stages – educational, comparative, and purchase – better enables you to meet shopping needs and turn browsers into customers. However, while understanding […]
Master B2B keyword research for each buying committee role. Discover how to map search intent across decision-makers and drive qualified leads to your content.
SEO is changing in front of us: genAI reduces the cost of content creation to (basically) zero, whilst offering the first real challenge to Google’s monopoly and giving Google itself a new way of ordering search results through AI Overviews. Your SEO strategy must evolve to succeed in 2025. It is a huge risk to […]
Ellipsis combines expert writers and strategists with proprietary FALCON AI technology to create SEO Content that consistently outperforms other methods.
We built 5 powerful AI tools in 5 weeks to help us do better work. From identifying content gaps to ensuring search intent alignment, explore how we’re using AI to deliver exceptional results for our clients.
Last week’s federal ruling confirming Google’s monopoly in search isn’t just a legal footnote – it’s a stark revelation of the invisible force holding back the AI revolution we’ve all been promised.
Generative AI’s economic benefits are overstated and overhyped according to Daron Acemoglu in Top of Mind. Can AI deliver?
Discover why the pursuit of perfect content is misguided, how AI is reshaping SEO, and why authentic, expertise-driven content is the future.
Google demands quality content focused on expertise and insight. Here’s why simply creating a “complete guide” is no longer going to cut it.
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