Anyone that has spoken to me over the last nine months will know I have been deep down a rabbit hole of AI. I have completely engrossed myself in how AI works, and at Ellipsis we’ve rapidly adopted it into our processes. The biggest beneficiary has been our SEO Content work, which makes up most

Learn how, even in the WordPress industry, user personas are key to identify your clients’ ideal users and their goals

The ads WordPress businesses are running have been in the news recently: Bluehost was using the WordPress trademark in its ads, and Elementor was called out for running ads against “full site editing”, the phrase used to describe Gutenberg’s functionality.[fn id=”vuO1j12″] This put a spotlight on ads, and prompted me to take a deeper dive

WordPress is the most dominant CMS by a huge margin, and by one measure it recently passed a 40% share of all websites. As a community, though, we have a relatively poor understanding of specifically what drives WordPress’ growth. If we don’t understand why WordPress grows, we won’t be able to evaluate opportunities or respond

Learn how SEO impacts the success of your website

Ccompetition for WordPress products is going to get significantly more intense, and we need to start looking at product categories with much more sophistication. This post looks at the implications, and how to deal with them.

Your guide to getting the most from an effective Black Friday sales strategy

Getting conversions from your WordPress content marketing means taking the right steps to optimise your blog accordingly.